Saturday, January 25, 2014

Sponsored Post: Because I Want a Sodastream

I spare you guys most of the sponsored post requests I receive, because who wants to read that stuff?  The exceptions are as follows:
  • Cold hard cash in exchange for a post about a product or service I have either used or personally believe in (e.g,
  • A free product I like/want/believe in and think you guys would also like/want/believe in, in exchange for a post about said product (e.g, Nice Jewish Guys calendar)
This post about SodaStream falls into the latter category.  I love seltzer water and have been drinking it daily since I discovered it a few months into Weight Watchers in 2009-2010.  It has the fizzy, stomach-filling satisfaction of soda but without the calories or artificial sweeteners.  (The more I read about artificial sweeteners and diabetes, the more leery I am of them.  See, e.g., here.)  I mostly drink plain soda water, and if I want to get fancy I add a squirt of lime.  Heaven.

I get free soda water at work, but the day will eventually come when that supply runs out and on that day, I will want the ability to carbonate my own water.  And that's where SodaStream will come in.

SodaStream wants you to know that Scarlet Johansson is now the new face of SodaStream.  Look how much she loves SodaStream!

There will be some kind of official announcement about her brand ambassadorship on Super Bowl Sunday.  In the meantime, there seems to be quite a bit of controversy surrounding her sponsorship!  The controversy is actually pretty relevant to this blog, in fact.  SodaStream is an Israeli company that operates in a disputed area of the West Bank, and critics of the company argue that the the factory is taking advantage of the limited employment opportunities in that area by operating there.  

In response to criticism about this, SodaStream said through Johansson:

"I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine," the actress said. "SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day."

Very interesting!  I had no idea that SodaStream was an Israeli company or that there was controversy surrounding their operations.  For a Jewish Girl, I admit that I have little to no patience for Israeli politics.  All I know is that I love seltzer water.

What do you guys think?
  1. Do you have a Soda Stream?
  2. Have you been converted to the cult of sparkling water yet?
  3. What do you think of this controversy?  (See, e.g., here.)

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