Tuesday, December 27, 2011

A Chrismachanukwazakah Giveaway

Hey, friends! I was contacted a few weeks ago by the folks at Shabby Apple about running a giveaway on the blog. I'm always happy to run a giveaway, because I like free stuff as much as the next Jewish girl and giveaways seem like vicarious free stuff.

One thing I WAS curious about, though, was Shabby Apple's approach to marketing. I know that many of us us who read Anthropologie-centered blogs have seen Shabby Apple giveaways, and often have seen many of them running on different blogs at the same time.

I asked Shabby Apple a bit about their marketing strategy on Anthro blogs. I wanted to know a bit more about their approach to social media and their sense of the typical Anthropologie customer. Here's their response:

Shabby Apple is a fashion company for women, by women, and of women that was started because we saw a need in women’s fashion that was not being met—a need to make women feel feminine and beautiful for what they wear, not what they bare. We offer flirty, stylish dresses women of any age can wear just as comfortably in the office, at a family dinner, or on a date. We believe that “Beautiful Dressing Shouldn't Be Complicated”, so our dresses are designed to stand alone without the need of tank tops or cardigans.

Through the blogging community, we have been able to connect to a more vast and diverse customer base. As blogs have become more prevalent, we are able to reach out to readers by partnering with a variety of different ones, from style blogs, to healthy living, to DIY. Bloggers, coupled with social media, have helped us reached to women all over the world.

Lastly, because serving women and families is a core value at Shabby Apple, we devote a certain percentage of our net proceeds to charitable causes serving women and children.

I thought the idea of using blogs to diversify your customer base is an interesting one! I can see how blogs would aid in your reach, but it makes sense that you could aim for a particular type of customer by looking at the focus of the blog. I'm undecided on the strategy of reaching out to multiple blogs at the same time, though. I don't think I entered any of the last two rounds of Shabby Apple giveaways because there were so many of them that I got overwhelmed! On the other hand, I did definitely visit the Shabby Apple website once or twice during that time!

What about you? What are your thoughts on flooding blogs with your product around the same time?

Alright, let's bring this unconventional giveaway post to an end with a big thank you to the folks at Shabby Apple, who were very flexible both with answering a few of my questions about marketing and with the giveaway requirements that you see below! (I hate being forced to "like" things on Facebook in order to qualify for a giveaway, and Shabby Apple agreed to switch the Facebook-liking from mandatory to optional)

So without further ado, you are entering to win the Unlock The Queen's Castle Necklace.

I've seen a million key necklaces (which I love), but I've never seen a keyhole necklace before!

To win, here's what you need to do:

1. Become a public follower of Stuff Jewish Girls Like. Click the "follow" link on the upper right side of the page.

2. Visit Shabby Apple and pick out your favorite dress. Leave a comment here telling us what it is!

For extra entries, you can do the following (make sure you leave a SEPARATE COMMENT for each extra entry):

And feel free to include your thoughts about Internet marketing in the comments section. I will only count qualifying comments towards the giveaway, but that shouldn't halt the discussion, if you care to weigh in! (just make sure you leave at least one comment with your favorite dress! :-D)

(Sorry, but this giveaway is only open to US readers.)

This contest will end at 11:59 on Monday, January 2.

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