Sunday, January 16, 2011

VitaSandwiches: Decent Effort, but Unsuccessful

You really have to feel a little bit sorry for the folks over at Vitalicious. These guys had a great niche going for them: in the old days of Weight Watchers' Points program, they sold tasty muffin tops that measured in at 100 calories, 1.5 grams of fat, and only one WW point thanks to its whopping amount of fiber. This was a total points bargain, and Vitatops became a staple in the Weight Watchers arsenal.

But then --- oh, then --- Weight Watchers revamped their program. The points formula no longer considered only calories, fat, and fiber. Carbohydrates and protein figured in, and poor vitatops skyrocketed from 1 WW Point to 3 WW PointsPlus. Now, it's true that we get more points a day on Points Plus. But it's also true that fruit is now free, and that chocolate chip cookie is still 3 PointsPlus. Between a sort-of diety muffin top and a real cookie (or a real lump of cookie dough, let's be honest), the Vitatop won't always win.

All this background is by way of justifying Vitalicious's somewhat dubious move to expand from the world of frozen pastries into the world of frozen breakfast sandwiches.


The VitaSandwich rings in at 150 calories and is available in the frozen foods section of your local grocer (I found this box at Target). For 4 WW PointsPlus, you get egg product, a whole wheat english muffin, and a slice of cheese. This is about how many points it would cost you to make your own breakfast sandwich with a light english muffin, a slice of low-fat or fat-free cheese, and egg whites.


I bit into it with an open mind.


Unfortunately, this was a total "meh." The textures felt off. In fairness, it probably felt a lot like a standard, somewhat processed, mass-produced frozen breakfast sandwich, but it was simply not very tasty.

See? Doesn't that cheese look weird to you?

This took about two minutes to microwave, and one minute to cool (per instructions on the box). In that amount of time, you could toast your own muffin, microwave some egg beaters, and toss a slice of Kraft Free singles on it. You'll be happier with your end result, even if it does cost you one more PointsPlus for the egg beaters (use egg whites if you want to save the point, or use two slices of reduced-calorie wheat bread). Pro tip: add spinach, tomatoes, or other veggies to the liquid egg beaters before you microwave them. Lots of delicious bulk and fiber for no extra points!

For now, this product is a pass.

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